Ali'i Beauty Therapy is an owner/operator business run by Gayle Atack (see About Ali'i). The name Ali'i (pronounced 'ah lee ee') is Hawaiian and means Royal. Gayle chose this name for its' ethos and because she lived in Maui, the second largest of the Hawaiian Islands, for 10 years. The name also lends itself to a simple and effective logo. The house from which the business runs is a delightful, turn-of-the-century villa, located 5 minutes walk from the centre of town. It has easy parking and access at the front of the house and wheelchair access at the back of the house.